Your Local Partners Are NOT Marketers!
Are your local partner marketing campaigns not gaining adoption?
Here’s why:
It doesn’t matter how much co-op you give your partners if you can’t do these 2 things:
- Drive results
- With the tools and technology available today, you can manage your partner campaigns at scale while still optimizing towards leads.
- Business owners may not be marketers, but they do know when sales are up.
- Show the value of the campaigns
- Marketing becomes intangible if a partner can’t see, touch, or feel the results. Then the program is not working in their eyes.
- So yes robust dashboards are great, but make sure you provide partners with a bite-sized version of results each month in an email to remind them.
- Make your team accessible to walk them through their reporting, because sometimes sentiment is considered the most important metric.