SproutLoud consolidates all local marketing activity within its comprehensive Distributed Marketing Platform, including ad building, funding marketing campaigns, managing local ads and last-mile campaign execution.
By tying dollars spent to in-market dates on every local campaign, from Facebook ads to paid search ads to direct mail and local media buys, you can see when and where your marketing dollars are being spent.
End-to-end call tracking, powered by artificial intelligence, uses speech recognition to automatically categorize, evaluate or dismiss calls based on parameters pre-set by the brand to determine relevance.
SproutLoud’s easy-to-navigate marketing analytics dashboards display data based on pre-set dynamic reporting tags, marketing spend and in-market dates. The DIY marketing data filters give you control to analyze dynamic reporting with a unique level of granularity, so dashboards and reports only reveal the most relevant data.
Give access to your regional marketing managers, sales managers or individual partners to see only the data that’s relevant to them. For example, give partners permission to only view their own data, or provide sales managers access to only data from their own respective regions.
SproutLoud’s Partner Marketing Attribution and call-scoring capabilities allow brands to support partners and train sales staff. With artificial intelligence and dynamic reporting tags, it’s fast and simple to separate lead-generating calls from unsuccessful or irrelevant calls. This makes it easy to zero in on top-performing sales conversations that can be used to train partners and sales staff.
A leading medical device manufacturer turned to SproutLoud to transform their day-to-day marketing.
Using analytics to measure the success of local advertising doesn’t have to be difficult.
There’s one key piece of data that makes all the difference in how brands track and attribute the performance of local marketing through their reseller networks: in-market dates.
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