What Does “Owning Brand-to-Local” Mean?

Let’s break it down:

Brands with distributed networks rely on local stakeholders to help them market and sell their products or services.

Local stakeholders can be internal, like a field sales team or external like a location or local partner.
The collaboration between the brand and the local stakeholders is crucial to success in truly owning Brand-to-Local.

The customer does not care whether they are purchasing online or at a local partner’s location, they want a great experience regardless of where they purchased from.