Dan Davies Goes Undercover

After realizing the brand doesn’t verify how co-op dollars are being spent with their local partners. Dan Davies takes matters into his own hands by going undercover at a brand as Chaz the Channel Manager. 

After losing himself, and his marketing detective license, he ultimately increased revenue at the brand by making sure they had strict co-op guidelines in place when it comes to advertising, whether it was the tactics they were running or making sure the ads were compliant.