3 Reasons Tacori Chose SproutLoud
3 Reasons Tacori Chose SproutLoud
“Why did we choose SproutLoud? There are 3 big reasons: Efficiency. Consistency. And Data. SproutLoud saves us a ton of time at Tacori. It used to take a 2-month email string to get what we needed from retailers so we could process their Co-Op Marketing claims. Now they’re giving us everything up front, because that’s what SproutLoud requires. We’ve got guardrails for the brand — that’s what SproutLoud gives us with its Ad Builder tool. That’s a big plus in terms of value for our retailers and for Tacori. Consistency in brand look and messaging in the market is critical for us and important for local consumers to be able to easily identify Tacori regardless of the distribution point. Before SproutLoud, we were living off one Co-Op Marketing report per year. Meaningful data was the missing piece. Now, with SproutLoud’s Marketing Analytics Dashboards we have more data at our fingertips which allows us to be more proactive. And that makes all the difference.”