Online Listings and the Impact of COVID-19
In this time of uncertainty, managing your business’s online presence is more important than ever, and SproutLoud can help. We know that your customers are feeling anxious, and our goal is to help you deliver exceptional experiences for your customers by proactively answering their questions.
As people turn to online resources to find information, you want to ensure your business information is correct and up to date, as they seek information about your business, products or services.
As the impact of COVID-19 continues to affect your community, make sure to update your online listings like Google My Business, Facebook, and Apple Maps with information such as:
- Changes to your business hours
- Closures
- Updates regarding operations such as: curbside pick up, mobile orders, delivery only
- If applicable, highlight delivery options for your customers and indicate whether or not you provide delivery services
- Provide assurance to customers with transparency about the policies and procedures your business is implementing to ensure the health and safety of employees and customers
It is important to update your website with the same information you are updating on your online listings. Now is the time to over communicate to customers about how your business is adapting to the evolving COVID-19 pandemic. If you are canceling upcoming events, be sure to include this information on your website along with other relevant updates that may impact your community.
You can also share whether you are providing extra services to the community, or whether you are experiencing delays as a result of COVID-19 precautions or government mandates. If you are revising your business’s services during this time, it is essential to communicate this information on your website.
If you are a current SproutLoud client, click here to book time with a local marketing expert.