3 Reasons You Need Facebook Advertising
As a business owner, you may ask yourself: “Why should I use Facebook as a platform to advertise my products or services?” The answer is simple. Facebook is one of the world’s largest social media platforms. In fact, according to Facebook, in June 2019 there were 1.59 billion daily active users. Knowing this, we want to share three reasons you should integrate Facebook advertising into your marketing strategy, if you aren’t already doing so.
1. Highly Customizable Campaigns
Looking for control? Good news, you control the ad experience. If you are looking to drive store traffic, there’s a campaign objective for that. If you’re looking to increase video views, there’s an objective for that too. Or, if you’re just looking to build brand awareness, Facebook has an objective for that. Facebook Advertising allows you to customize your campaign from the start, by selecting your overall marketing objective. Once your objective is selected, you’ll have the ability to customize additional aspects of your ad, such as creative formats, targeting details, budgets and more. You get to tell Facebook exactly how you want your advertisement to run, who you want to market to and how much you want to spend.
2. Targeting Capabilities
Facebook has a wide variety of targeting capabilities. You can target users with your Facebook Ads based on location, demographics, interests, connections and more. Facebook offers more advanced targeting tools, such as Lookalike Audiences, that target people similar to those that are already engaging with your business. If you have a list of contact information for your consumers, you can also create a Custom Audience and target ads to those specific people on Facebook. Your target audience can be as broad or as narrow as you’d like.
3. Ad Formats to Fit Your Needs
Facebook has a format for every business story. Facebook Ads can be created in various formats, such as Image ads, Video ads, Collection ads, Carousel ads, and more. Choosing to show users a single image ad or video ad is up to you. How you want users to engage with your ad through the right format, is also a decision you as an advertiser get to make. The ad formats are highly customizable to fit your campaign objectives. Facebook also has a great added benefit where they can run your ads across Facebook’s family of apps and services. For instance, your single image ad can be shown to users on Instagram, Messenger, as well as other platforms.
Facebook Advertising is an essential way to help grow your business. There are about 2 billion people active on Facebook each month which makes using Facebook Ads a great opportunity to reach current customers, new customers and engage people who might be interested in your products or services.
For more information on Facebook Ads, or to learn how you can incorporate the right digital marketing strategies to reach your specific goals, reach out and chat with one of our Local Marketing Experts.