Update Your Social Media to Align with COVID-19 Messaging
These are extraordinary times we’re living in, due to the COVID-19 pandemic, and it’s changing the way we live and work and do business. On the local level, the resellers, retailers, dealers, distributors, agents, franchisees and branch locations that make up your channel partner network may be navigating different messages and mandates from authorities and local and state governments, depending on where they are located nationally and internationally.
Your partners and your customers are spending more and more time on social media, as they consume and share the latest information. While scheduling social posts is a recommended best practice, at times like these, it is essential for your partner network to review all scheduled social media posts, across all platforms, to ensure that their messaging doesn’t conflict with the COVID-19 precautions that authorities are recommending or mandating.
For example, Facebook content that your partners may have scheduled last month, encouraging people to visit stores or locations, takes on an entirely different meaning at a time when the Centers for Disease Control and Prevention (CDC) and World Health Organization (WHO) are recommending social distancing and self-quarantine as two strategies aimed at “flattening the curve” and reducing the spread of the Coronavirus.
Or digital ad messages that target an older demographic to take advantage of special in-store promos may appear to be insensitive or tone deaf when medical experts and authorities have identified the elderly as a more vulnerable part of the population and at higher risk for contracting the Coronavirus.
Managing updates to local ads and social media marketing messaging is easier than ever when your channel partners have access to SproutLoud’s comprehensive Distributed Marketing platform, designed to make local marketing easier for your partners from start to finish. For brand marketers who need to provide different marketing assets and messaging to different regions within their partner network, the SproutLoud platform makes it simple.
It will continue to be important for your channel partners to regularly review their scheduled social media marketing for both tone and messaging, because the COVID-19 pandemic is an evolving situation. At a time when your customers and your channel partners are being bombarded by news and information that changes daily, and in some cases hourly, it may be helpful to know that your partners can rely on the support of local marketing experts at SproutLoud. We offer our clients’ partner networks ongoing strategic guidance on campaigns and marketing tactics, through email, chat, one-on-one phone consultations, and webinars. SproutLoud is ready to take the pressure off your channel partners and make local marketing simple, even when the times we’re facing are not.