Lost in the Noise: Is Your Channel Marketing Effective?
The average American is exposed to 4,000 to 10,000 Brand messages per day, according to digital marketing experts quoted by Forbes.com and the American Marketing Association. And those aren’t just the ads we knowingly consume online, on TV, radio and in print. They say every time we open the fridge, pantry or closet, every time we walk through our homes, neighborhoods and offices — even when we shower and when we drive — we are absorbing Brand messages.
As marketers, we don’t just work in a hyper-competitive market. We live it 24/7. We experience the constant barrage of Brand messages as much as the audiences we target for our own Brands. And we’re faced with the challenge of cutting through the noise.
To reach the right person at the right time and place, it’s crucial to align the marketing message and tactics with the customer journey. But your Channel Partners — entrepreneurs, small business owners and experts in their own right — may not be well versed in crafting messages, choosing the right tactics, segmenting audiences, overseeing flawless execution, monitoring performance and measuring success. In fact, they may be wasting Co-Op dollars, time and effort on advertising that doesn’t make an impact.
It doesn’t have to be this way.
With the right game plan, Brands can empower their Partner networks to make every message count. After all, when your Partners succeed, your Brand succeeds.
Here are three innovative ways Channel Marketing Automation can help Brands and their Partner networks stay competitive and make local marketing more effective:
- Diagnostics gives Partners real-time performance data and insight on their current state, revealing how they are doing and what they can do to improve.
- Direct, ongoing consultation is integral to success. Marketing experts can consult directly with your Local Partners to review performance, access new marketing programs and launch campaigns.
- Provide analytics to facilitate Quarterly Business Reviews to help Partners make data-driven decisions.
With access to leading Channel Marketing Automation expertise, Brands and their Partners can cut through the deafening noise with resounding clarity to drive more traffic, leads and sales.
