Gary Ritkes - President of SproutLoud

Gary Ritkes

Founding Partner and Chief Revenue Officer at SproutLoud

Gary Ritkes is Founding Partner and Chief Revenue Officer at SproutLoud. He previously served as President of SproutLoud, overseeing partnerships, client services and marketing. He has been a pioneer in the software vertical of Distributed Marketing, a.k.a. Through Channel Marketing Automation. Prior to joining SproutLoud, Gary was vice president of marketing for Rex Three, Inc., SproutLoud’s first and largest vendor among its network of over 100 best-in-class marketing service providers. Gary has worked with hundreds of Fortune 1000 companies and worldwide advertising agencies in providing marketing technology implementation and optimization. He was an original founder of U.S.-based Earth Color Group and a co-founder of Advanced Digital Services (ADS), which was sold in 1996 to publicly traded Katz Digital Technologies. Gary has served as a board member for the local chapter of the American Advertising Federation, and for other national industry associations, including the DMA and AGA.

Posts by Gary Ritkes

Avoid the pitfalls of building your own Martech Stack and still get a custom fit with expert SaaS Di...

Knowing the difference between Co-Op Marketing Funds and MDF helps align brand-to-local marketing st...

Get an insider's take on the Through-Channel Marketing Automation industry — the origin story ...

Here's what you need to know before you decide to bring your own vendors to your new Through-Channel...

Understanding how to identify and eliminate unqualified Distributed Marketing vendors can help you ...

Learn how Distributed Marketing pricing models work, so you can find a Distributed Marketing provide...

Take the complexity out of finding a Distributed Marketing solution, with insider tips and ...

Discovery gives brands greater clarity about what to expect before buying a Through Channel Marketin...

When it’s time to upgrade marketing automation technology, Brands need solutions that fit their ...

Knowing your Partners is essential to finding the right TCMA platform to fit their needs and increa...

No matter what industry you're in, losing Partners to competitors or firing them for poor performanc...

If outdated Channel Marketing practices are distracting your Channel Sales team with administrative ...

Brands and Partners face the same core challenges again and again. Most Partner Marketing Programs h...

If your Partner Marketing technology isn't helping you excel at speed to market, Brand compliance, l...

Find out what's holding your Partners back, and learn more about innovative solutions designed to se...

If intervening in the Customer Journey isn't an essential part of your Local Marketing Strategy, you...

Analytics are indispensable. If your Channel Sales team doesn’t have insight into what your Partne...

Year over year, Brand marketing teams face the challenge of doing more with less. And it seems that ...

Year after year, local marketing costs rise by the billions. Find out what brands can do to stem the...

Subpar results from vendors can sabotage the last mile of local marketing campaign execution. Find o...

Many Partners say traditional Co-Op Advertising is just too complicated and expensive, which affects...

Learn how to transform Local Marketing through your network of reseller partners, while reducing OpE...

Every dollar and minute spent on your Co-Op advertising programs counts. Let's take a look at what C...

Spending more money on more tactics by more vendors who can’t give you the data you need on ROI is...

No one wants to throw good money after bad. That's why brands need to make every dollar invested in ...

We've dedicated serious time to reverse engineering every facet of Channel Marketing. Now, we're sha...

In today's oversaturated marketing environment, you need digital and traditional tactics to capture ...

Traditional Co-Op and MDF programs are broken. With SproutPay, Brands attach funds directly to campa...